InsightFlemming Rubak · May 4, 2026 · 14 min read
How AI Models Decide Which Brands to Recommend
The decision logic behind AI brand recommendations, and why most companies are optimising for the wrong signals.
Seedli Insights
Insights on how AI is rewriting the way your buyers choose
Every article here makes a single claim about where AI visibility measurement falls short and what category leaders need to be building instead. For the how-to, see Playbooks.
InsightFlemming Rubak · May 2, 2026 · 10 min read
What to Measure Instead of AI Visibility Scores
How to measure business impact instead of AI visibility scores. The five metrics that predict whether showing up in AI responses leads to being chosen.
InsightFlemming Rubak · March 28, 2026 · 16 min read
How to Create Content That Wins in AI Models
AI does not surface the best content. It uses content to build buying decisions. Here is how to create the content it actually needs.
InsightFlemming Rubak · March 17, 2026 · 12 min read
Why Your AI Visibility Score Is Lying to You
The tools that keep counting mentions will become the vanity metrics of the AI age. Here’s what they’re not telling you.