How to use the Content Plan

Open the Content Plan from your project’s Strategy section. You’ll see a page organised from top to bottom by urgency. At the top are the opportunities that are actively costing you deals. At the bottom are the ones that compound over time but aren’t time-critical.

The page has three layers: priority sections (coloured labels that tell you how urgent a group of opportunities is), opportunity groups (clusters of related gaps, like elimination triggers or criterion gaps), and individual opportunities (the specific gaps you expand and act on). The rest of this guide walks through each layer, then shows you how to generate a content brief and turn it into a published article.

The Content Plan uses five priority levels. Each one has a coloured label and a “when line” that tells you how urgently the work needs to happen:

Within each priority section, opportunities are clustered into groups by type. Each group header tells you the type (e.g. “Elimination triggers”), how many opportunities it contains, a short explanation of what the type means, and which buyer journey stages it affects.

The “Strengthen these stages” pills on the right side of each group header show you exactly which parts of the buyer journey this content will improve. For example, elimination triggers typically affect Consideration and Decision, because those are the moments when AI filters brands out.

At the top of the Content Plan, you’ll see a row of filter pills: All stages, Consideration, Evaluation, Decision, Retention, and Advocacy. The active filter is shown as a dark pill; the rest are outlined.

Select a stage to show only the opportunities that affect that part of the buyer journey. This is useful when you want to run a focused content sprint. For example, if your brand is strong in Consideration but gets filtered out at Decision, select Decision and work those opportunities first. Select “All stages” to see everything again.

Each opportunity starts as a collapsed row. You’ll see the opportunity label (e.g. “Security Or Data Risk, elimination trigger”), and on the right side either a severity chip or an opportunity score. Elimination triggers show a severity chip (High, Medium, or Low) because severity is what matters for defensive content. Other opportunity types show a numeric opportunity score that combines urgency, strategic value, and market weight.

The first row in each group is labelled “Highest signal”, which means it has the strongest signal from the monitoring data. If you only have time to address one opportunity in a group, start with that one.

Click a row to expand it. The expanded view shows you three things:

What AI models say. At the top, you’ll see a direct quote from the monitoring data, shown in bold. This is what AI is actually telling buyers about the gap this opportunity addresses. Below the quote, you’ll see the attribution (e.g. “1 signal across models”) and, when more signals exist, a “See all” link that takes you to the full signal list in your dashboard.

Content types (left column). The recommended content types that can close this gap. The primary recommendation is marked “Best fit” with a teal badge. Below it, you may see a secondary recommendation separated by “Or”, and a link to expand additional alternatives. A helper line above the cards reminds you: “Pick the content type that best fits your brand. You don’t need to build all of them.”

Context sidebar (right column). Three sections of supporting information: Expected impact (what happens when you close this gap), Resources (links to relevant playbooks and articles), and Data (linked metrics that let you drill into the underlying signals).

Each content type card starts with a coloured dot that indicates its priority category (red for defensive, purple for differentiator, teal for growth). Next to the dot is the content type name, sometimes with an alternative: for example, “Objection-handler page or FAQ article” or “Customer proof study or Methodology article.” The “or” means either format works for this opportunity; pick whichever suits your brand.

Below the name is a short description of what this content type does and how it’s structured. For example: “Dedicated content that directly addresses the specific objection AI models raise about you. One concern per piece, with verifiable evidence.”

The most useful element before generating a brief is the Suggested angle box. This is a concrete editorial direction based on your brand’s data and the AI signal that triggered this opportunity. It tells you, in plain language, what the finished piece should address. For example: “The objection AI raises: ‘Usikker datahåndtering eller manglende certificeringer udgør en for stor risiko.’ Address it head-on with verifiable evidence. One page, one concern, no deflection.”

If the opportunity has more than one content type recommendation, you’ll see the primary card followed by “Or” and a secondary card. Below both, a link like “3 alternatives” lets you expand additional options. Each alternative has its own suggested angle, so you can compare approaches before committing.

At the bottom of each card, you’ll find a “View playbook” link. Playbooks are reference guides that explain the content type in depth, with structure recommendations, examples, and the editorial principles behind the format. You don’t need to read the playbook to generate a brief, but it’s helpful when you want to understand why a particular content type works for this kind of opportunity.

Click the teal “Generate for your brand” button on any content type card. Seedli generates two framing approaches, tailored to your project and written in your project’s language:

Both framings address the same opportunity. They differ in how the article opens and earns the reader’s trust. Pick the one that fits your brand voice, or generate both and decide later.

After generation, you’ll see two rows, each showing the framing label, a short explanation, and the generated title. Click “More” on either row to expand the full brief.

The expanded brief gives you everything you need to start writing:

If the first generation doesn’t feel right, click “Regenerate all” to get a fresh set of briefs. Seedli keeps your previous generations, so you can browse between them using the arrow navigation that appears above the brief rows (e.g. “← 1/2 →”).

You get up to three generations per content type. A counter below the button tells you how many regenerations you have left. This is useful when you want to compare angles, find the title that resonates most with your audience, or try different framings before committing to a direction.

The brief gives you the skeleton. Here is the workflow we recommend for turning it into a finished article:

Start with the title and structure. The H2 headings in the brief give you an article outline. Copy them into your CMS or writing tool as section headers. Each H2 is a self-contained topic that builds the article’s argument from top to bottom.

Use the framing to set the opening tone. The framing line tells you how to open: with empathy for the buyer’s problem, or with evidence that establishes authority. Write your first paragraph following this direction. The framing also tells you what evidence to foreground and how to close the piece.

Write each section under its H2. Go back to the expanded opportunity and re-read the “What AI models say” quote. That’s the buyer’s perspective you need to address. The “Expected impact” in the sidebar tells you what success looks like. Use the linked resources (playbooks, articles) for structural guidance while writing.

Add the internal links. The brief includes specific anchor text and placement recommendations. For example: “In a blog post about digitalising the sales process, link from the section describing the challenges of unstructured quotes.” Follow these suggestions to strengthen your site’s internal linking structure, which both search engines and AI models use to understand topic relationships.

Copy the meta descriptions. Before publishing, paste the meta description and OG/Twitter description into your CMS. The character counts are already optimised. If they show amber (outside the target range), consider trimming or expanding slightly.

Publish and monitor. After publishing, the Content Plan updates automatically as Seedli’s next monitoring run detects changes in how AI positions your brand. You’ll see the opportunity score shift as the gap closes. If the opportunity disappears from the plan, it means the content is working.

At the bottom of the Content Plan, you’ll find a collapsible section labelled “Why these recommendations?” Click it to expand.

This drawer explains the scoring model behind the priority order. Each opportunity is ranked by combining three factors: urgency (how time-sensitive is this gap?), strategic value (is this a hidden differentiator, an emerging criterion, or table stakes?), and market weight (how strongly does this criterion appear across AI models?).

The drawer also shows which diagnostic rule is currently active for your project and why. Different rules fire based on your brand’s monitoring data: for example, if your elimination resilience is low, the engine prioritises defensive content. If you have strong visibility but weak decision-stage performance, it shifts to conversion-focused content.

You don’t need this section to use the Content Plan. It’s there for users who want to understand the reasoning, or who need to explain the prioritisation to a stakeholder or client.