How to Use the Content Plan: From AI Intelligence to Published Content

Open the Content Plan from your project’s Strategy section. You’ll see a page organised from top to bottom by urgency. At the top are the opportunities that are actively costing you deals. At the bottom are the ones that compound over time but aren’t time-critical.

The page has three layers: priority sections (coloured labels that tell you how urgent a group of opportunities is), opportunity groups (clusters of related gaps, like elimination triggers or criterion gaps), and individual opportunities (the specific gaps you expand and act on). The rest of this guide walks through each layer, then shows you how to generate a content brief and turn it into a published article.

The Content Plan uses five priority levels. Each one has a coloured label and a “when line” that tells you how urgently the work needs to happen:

Within each priority section, opportunities are clustered into groups by type. Each group header tells you the type (e.g. “Elimination triggers”), how many opportunities it contains, a short explanation of what the type means, and which buyer journey stages it affects.

The “Strengthen these stages” pills on the right side of each group header show you exactly which parts of the buyer journey this content will improve. For example, elimination triggers typically affect Consideration and Decision, because those are the moments when AI filters brands out.

At the top of the Content Plan, you’ll see a row of filter pills: All stages, Consideration, Evaluation, Decision, Retention, and Advocacy. The active filter is shown as a dark pill; the rest are outlined.

Select a stage to show only the opportunities that affect that part of the buyer journey. This is useful when you want to run a focused content sprint. For example, if your brand is strong in Consideration but gets filtered out at Decision, select Decision and work those opportunities first. Select “All stages” to see everything again.

Each opportunity starts as a collapsed row. You’ll see the opportunity label (e.g. “Security Or Data Risk, elimination trigger”), and on the right side either a severity chip or an opportunity score. Elimination triggers show a severity chip (High, Medium, or Low) because severity is what matters for defensive content. Other opportunity types show a numeric opportunity score that combines urgency, strategic value, and market weight.

The first row in each group is labelled “Highest signal”, which means it has the strongest signal from the monitoring data. If you only have time to address one opportunity in a group, start with that one.

Click a row to expand it. The expanded view shows you three things:

What AI models say. At the top, you’ll see a direct quote from the monitoring data, shown in bold. This is what AI is actually telling buyers about the gap this opportunity addresses. Below the quote, you’ll see the attribution (e.g. “1 signal across models”) and, when more signals exist, a “See all” link that takes you to the full signal list in your dashboard.

Content types (left column). The recommended content types that can close this gap. The primary recommendation is marked “Best fit” with a teal badge. Below it, you may see a secondary recommendation separated by “Or”, and a link to expand additional alternatives. A helper line above the cards reminds you: “Pick the content type that best fits your brand. You don’t need to build all of them.”

Context sidebar (right column). Three sections of supporting information: Expected impact (what happens when you close this gap), Resources (links to relevant playbooks and articles), and Data (linked metrics that let you drill into the underlying signals).

Some opportunities include a YOUR BRAND block, shown directly below the “What AI models say” quote. This appears only when an AI model has named your brand specifically in its response, not just described the category gap in general. When you see this block, you are looking at the exact words AI uses about your brand in this opportunity context.

The block has three parts:

How to use it. Read the YOUR BRAND quote before you start drafting. The article you produce must address the specific words AI used, not a generalised version. If the quote says “Brand’s aggressive pricing model changes raise trust concerns,” your article opens by acknowledging the pricing concern and answering it with evidence, not by talking about pricing in the abstract. The badge tells you the emotional posture: Strong calls for confidence, Weak for evidence-based reassurance, Critical for direct response, Absent for visibility-building.

Not every opportunity has this block. YOUR BRAND only appears when an AI model has named your brand specifically in a way that ties to this opportunity. Opportunities without it are still actionable; you are working from the category-level signal in “What AI models say” instead of a brand-specific quote.

Each content type card starts with a coloured dot that indicates its priority category (red for defensive, purple for differentiator, teal for growth). Next to the dot is the content type name, sometimes with an alternative: for example, “Objection-handler page or FAQ article” or “Customer proof study or Methodology article.” The “or” means either format works for this opportunity; pick whichever suits your brand.

Below the name is a short description of what this content type does and how it’s structured. For example: “Dedicated content that directly addresses the specific objection AI models raise about you. One concern per piece, with verifiable evidence.”

The most useful element before generating a brief is the Suggested angle box. This is a concrete editorial direction based on your brand’s data and the AI signal that triggered this opportunity. It tells you, in plain language, what the finished piece should address. For example: “The objection AI raises: ‘Usikker datahåndtering eller manglende certificeringer udgør en for stor risiko.’ Address it head-on with verifiable evidence. One page, one concern, no deflection.”

If the opportunity has more than one content type recommendation, you’ll see the primary card followed by “Or” and a secondary card. Below both, a link like “3 alternatives” lets you expand additional options. Each alternative has its own suggested angle, so you can compare approaches before committing.

At the bottom of each card, you’ll find a “View playbook” link. Playbooks are reference guides that explain the content type in depth, with structure recommendations, examples, and the editorial principles behind the format. You don’t need to read the playbook to generate a brief, but it’s helpful when you want to understand why a particular content type works for this kind of opportunity.

Click “Generate brief” on any content type card. Seedli generates two framing approaches, tailored to your project and written in your project’s language:

Both framings address the same opportunity. They differ in how the article opens and earns the reader’s trust. Pick the one that fits your brand voice.

After generation, you’ll see two rows, each showing the framing label, a short explanation, and the generated title. Click “More” on either row to expand the full brief.

The expanded brief is organised in four workflow phases, presented in the order you actually use them when writing. The components are not grouped by SEO category or by importance; they are grouped by the moment in the writing process where you reach for them. The next section walks through each phase in detail.

Each phase below lists the components inside it, what they tell you, and how to apply them while writing. Read the phases in order; the brief is designed to be worked top to bottom.

The brief gives you the skeleton. The workflow below mirrors the four phases of the brief itself, so you write in the same order the brief is laid out.

Phase 1, before you open your editor. Read the Title, Position & reasoning, and Intent family. Decide whether the position is the one you want to publish under. If it isn’t, switch to the other framing or to a different content type before investing drafting time.

Phase 2, set the shape. Copy the Structure (H2 headings) into your CMS or writing tool. Read the Framing paragraph twice: once before drafting the opening, once before drafting the conclusion. The framing is what keeps the article’s voice consistent from top to bottom.

Phase 3, draft the body section by section. Start with the Key Takeaways intro directly under the H1, rendered as plain text with no green styling or competing heading treatments. Place the Key snippet in the opening paragraph, verbatim. As you write each section, drop in the Internal linking suggestions at the exact placements the brief specifies, and weave the Earned-citation hooks into the body as written. Before declaring the draft done, run a recency pass using the Recency requirements list.

Phase 4, finalise publishing metadata. Paste the Slug, Meta description, and OG/Twitter description into your CMS. If any counter is amber, trim or expand the copy until it’s green. Then revisit the opportunity in the Content Plan one last time and re-read the “What AI models say” quote and the YOUR BRAND attribution, if it’s present. Confirm the article addresses the specific words AI used, not a generalised version of the gap.

Publish and monitor. After publishing, the Content Plan updates automatically as Seedli’s next monitoring run detects changes in how AI positions your brand. The opportunity score will shift as the gap closes. If the opportunity disappears from the plan, it means the content is working.